https://www.1235strategies.com/tip-sheet daily 0.75 2019-06-09 https://www.1235strategies.com/tip-sheet/2019/4/3/tip-1-sometimes-big-is-just-big monthly 0.5 2019-07-21 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1562559044913-A1BC5OP7Q8CU9HEJ7LIZ/ross-findon-303091-unsplash.jpg 1235 Stories - Tip #1: Sometimes big is just big. https://www.1235strategies.com/tip-sheet/tag/2+minute+read monthly 0.5 https://www.1235strategies.com/what daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551126770839-UCPL92D9EWWMYMH926CY/MacArth_Alt_logo_stacked.gif What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653338080725-O0QA18HCP9E40O2HHUA9/ISLG_PrimaryLogo_RGB_Color+%281%29.png What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1736633508119-B2WUX5487PIQXXZYSPWF/PWF+long.png What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653337392049-I4MZ9YFUDQSIK6T99N6O/download+%282%29.png What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653338601274-DYBIAX421TR612EJ653L/eitc-funders-network-logo-sm-e1582063282484.png What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1736558892775-XEMV9L2FRNCQPCGI1RVM/FWI+logo+scaled.png What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/b7817a8b-2665-44ff-a64a-a5417ff83307/vera_women+grads.png What We Do - Make it stand out Unlocking Potential: A campaign to reinstate Pell grants for students in prison https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/2af71e1b-c19c-4bcc-8a8d-2ea4ebff8b5d/Top+three_static+image.jpg What We Do - Make it stand out Getting Young, Lower-Income Workers Paid: A pilot campaign to engage “hard to reach” audiences through authentic social media influencers https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/70d25f12-e304-4b3f-ab30-2bd8bd4a8dc4/We+all+want+small.jpg What We Do - Make it stand out In partnership with the FrameWorks Institute: Creating a new safety and justice playbook https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1554487990699-1D0Z7MMQ3MDZMID5RTR3/alice-donovan-rouse-195456-unsplash.jpg What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653601613719-MM786FC696L2CXH1MPX2/the%2Bfuture%2Bof%2Bsocial%2Bchange%2Bconsulting..jpg What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653601613719-MM786FC696L2CXH1MPX2/the%2Bfuture%2Bof%2Bsocial%2Bchange%2Bconsulting..jpg What We Do https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653601613719-MM786FC696L2CXH1MPX2/the%2Bfuture%2Bof%2Bsocial%2Bchange%2Bconsulting..jpg What We Do https://www.1235strategies.com/home daily 1.0 2025-02-09 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551121128523-FS7CGZZ50GSQI4U74WSX/leslie2.jpg Home - Our Founder LESLIE KERNS is a senior communications executive, campaign strategist, and social change advisor with a track record of influencing public opinion, shifting narratives, changing policy, transforming systems, and building powerful brands. She started 1235 Strategies to give mission-driven ventures what they need to create impact. Read more → https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1550594097297-RQNCLNU68EID07CZ4NMF/Screen+Shot+2019-02-19+at+8.24.33+AM.png Home https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1560115305706-U8M28V3CYJ387BTABL85/1235_HomepageGif_6.8.19.gif Home https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551299399171-NJIUU0JW5BQ0IRI8WSDQ/Geisha+Mural.JPG Home https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1550593802374-RY934EFK9GVCU7F0VXS7/image-asset.png Home - Who We Are We’re a modern social change consultancy for mission-driven ventures. From reaching young workers through social influencer marketing to using persuasion testing and digital ads to shift narratives, we build brands and increase impact through communications, advocacy, narrative, and creative campaigns. Learn More → https://www.1235strategies.com/contact daily 0.75 2019-06-09 https://www.1235strategies.com/partners daily 0.75 2019-07-15 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551121647918-EHDEOVCCNXLKOWY3O5XF/honor_code_logo.png Partners https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551121647918-EHDEOVCCNXLKOWY3O5XF/honor_code_logo.png Partners https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551121875045-NFEF109W1OVDYHBE6ENI/honorcodecreative.png Partners https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551300785329-SXF9D56FUSTZWOWI7V6W/knp_logo_286x100_n.png Partners https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1563226517421-HNTVOLG5ASZR160O4G4Y/EOD_Logo7.14.2019_trans.png Partners https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551300812587-HZIQ4EPOARB7I1PR5XV0/wpstrategies.png Partners https://www.1235strategies.com/case-study-logos daily 0.75 2025-01-11 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653337392049-I4MZ9YFUDQSIK6T99N6O/download+%282%29.png Case Study Logos https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653337392049-I4MZ9YFUDQSIK6T99N6O/download+%282%29.png Case Study Logos https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653338601274-DYBIAX421TR612EJ653L/eitc-funders-network-logo-sm-e1582063282484.png Case Study Logos https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551126770922-J6AN4QX2PUOJVTLDZX6Z/user_photo-579799531af7a.png Case Study Logos https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1736558892775-XEMV9L2FRNCQPCGI1RVM/FWI+logo+scaled.png Case Study Logos https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551126799164-DOG56ULDOW4TD7GEEYCC/Screen+Shot+2019-02-19+at+8.29.16+AM.png Case Study Logos https://www.1235strategies.com/who daily 0.75 2025-02-09 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551941184982-6LEWFVWWK4RRJZBYQ0Q4/Inna+Shnayder+%40Inna.Shnayder-14.jpg Who Are New - Leslie Kerns Principal + Chief Strategist From Leslie: I’m a senior communications executive, campaign strategist, and social change advisor with more than 20 years of experience creating impact for mission-driven ventures. My work has helped change policy, transform systems, move the needle of public opinion, shift narratives, and strengthen brands. Along the way, I've created two successful businesses, built and led winning teams, practiced law, advised foundations, and learned a thing or two about what makes people, movements, and organizations tick. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551302698234-1WSJZ91S9DA1R9Z49CFF/50-90+Principale.jpg Who Are New - Consistently (and mutually) respectful. In tone, language, and actions, we’ll always treat you with the respect that sparks strong commitment and great work. And we’ll ask the same of you. https://www.1235strategies.com/clients-no-case-study daily 0.75 2025-01-11 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551126770839-UCPL92D9EWWMYMH926CY/MacArth_Alt_logo_stacked.gif Clients no case study https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1551126770839-UCPL92D9EWWMYMH926CY/MacArth_Alt_logo_stacked.gif Clients no case study https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1653338080725-O0QA18HCP9E40O2HHUA9/ISLG_PrimaryLogo_RGB_Color+%281%29.png Clients no case study https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1553725118098-H6QLV5W34O8GT9IO4RLS/sga.png Clients no case study https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1736633508119-B2WUX5487PIQXXZYSPWF/PWF+long.png Clients no case study https://www.1235strategies.com/1235-strategies-landing-page daily 0.75 2019-02-07 https://www.1235strategies.com/introduction daily 0.75 2019-02-19 https://www.1235strategies.com/areas daily 0.75 2019-03-04 https://www.1235strategies.com/style daily 0.75 2019-06-17 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1550593867334-YJ5ZMG1ZAPUILULTA3OA/Screen+Shot+2019-02-19+at+8.30.24+AM.png Style Guide - GREY | #EEEDEA https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1552447767035-0N1CVPP2O6VCTY15SQ9J/1235strategies_logo1.png Style Guide https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1550593570518-MYAZA1LCKO38MTOIEFH4/Screen+Shot+2019-02-19+at+8.24.33+AM.png Style Guide - GOLD | #D1B457 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/1550593802374-RY934EFK9GVCU7F0VXS7/image-asset.png Style Guide - TEAL | #9FC7C5 https://images.squarespace-cdn.com/content/v1/59dbc7c2cf81e0c47e15482d/1509386798700-GZN997HA8TMR0M009X0F/Untitled-3.jpg Style Guide https://www.1235strategies.com/vera daily 0.75 2025-01-24 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/d3f3c1bd-fbb6-4ef3-9337-a0f9f1e069ea/download+%282%29.png Case Study: Vera Institute of Justice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/fe9326a2-825a-46fd-8dfe-7f4bb3b82529/pell+pic.jpeg Case Study: Vera Institute of Justice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.1235strategies.com/eitc daily 0.75 2025-01-30 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/9c297240-6090-4110-bc6e-8d746f05a011/trio.png Case Study: EITC Funders Network - Make it stand out The podcaster and TikTok influencer @ieinfriends used funny and personal messaging to drive traffic to GYR.org. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/a4c7bdab-bad6-43ba-a76d-38d05383211b/Josh.gif Case Study: EITC Funders Network - Make it stand out The pilot’s ad campaign also featured a great TikTok explainer video from @joshuaerabu. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/cf4c3d7b-2220-4c51-882e-93e22f0d821f/Duke+gif.gif Case Study: EITC Funders Network - Make it stand out The pilot campaign’s top-performing influencer was @dukelovestaxes. Duke’s video used both humor and credible tax advice to motivate our targeted demographic. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/c812a819-2aa6-405f-b795-482264858138/updated+trio.jpg Case Study: EITC Funders Network - Make it stand out Three of the pilot campaign’s amazing TikTok influencers: @nessadiosada, @b.little, and @thej.one.8. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/49a43fad-a29b-4873-93df-b1944f738248/Sherri+gif.gif Case Study: EITC Funders Network - Make it stand out Sherri Saum (@saumdays), the beloved actress from The Fosters, kicked off the pilot campaign with an Instagram video. Sherri has a highly engaged audience of young adults who grew up in or around the foster care system, which was why she was the pilot’s only celebrity influencer. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/8a292372-49a2-4fdb-8317-05ebe192e536/kezia.gif Case Study: EITC Funders Network - Make it stand out During the pilot campaign’s final weekend, we launched ad creative featuring a video released on Instagram by @keziamw. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/148e007e-a0ce-4e32-bc67-295ea7b95b59/Clarissa+gif.gif Case Study: EITC Funders Network - Make it stand out The pilot’s top-performing ad creative for the duration of the ad campaign featured @clarissarankin, whose charming and funny video also had a strong performance on TikTok. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/c0bf438d-ea4d-4496-869f-8a89ad0bbd36/eitc-funders-network-logo-sm-e1582063282484.png Case Study: EITC Funders Network - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.1235strategies.com/privacy-policy-terms daily 0.75 2019-04-05 https://www.1235strategies.com/narrative-pilot daily 0.75 2025-01-17 https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/01935a17-0f1a-4a92-aacb-0b67e8219263/Screenshot+2025-01-10+at+1.54.14+PM.png Case Study: Safety Narrative Pilot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/a5a9352d-ee07-48a6-aebb-4df2f3e142dc/Monta+small.jpg Case Study: Safety Narrative Pilot - Make it stand out A second ad in Multnomah County—“Monta”—featuring a personal testimonial from a local ally, was especially effective in moving suburban audiences to support providing a full continuum of care for people with addiction. As a bonus, it also moved conservatives to support a prevention-first over a tough-on-crime approach. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/d18d989a-fb33-4542-9d8c-c9278b6d329b/FWI+logo+scaled.png Case Study: Safety Narrative Pilot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c52270c5417fce87803a363/9f1119f4-e65c-4907-9676-b3cb93cc2c21/Better+small.jpg Case Study: Safety Narrative Pilot - Make it stand out A second ad in St. Louis County—“Better”—moved all audiences to support a prevention-first approach over tough-on-crime and was especially effective with registered Republicans. (By contrast, “We all want” moved only people 55+ and independent white women to support prevention-first.) As a bonus, “Better” also moved liberal and white Democrats 55+ to support bail reform.